Arkansas Autism Foundation
branding
Identity system for the Arkansas Autism Foundation, a non-profit advocacy group.
project summary
Founded in 2017 by Arkansan autism advocates and parents, the AAF helps individuals and families with autism and hosts autism-friendly events.
The AAF logo and color palette being already established, the project brief was to create an identity system that could be translated to digital forms and spoke to their mission.
Autism Spectrum Disorder is just that – a spectrum – and the random use of the various shades of blue (a symbol of the autism community throughout the world) was meant to reflect that.
petrostudio’s founder, Peter Petropoulakos, a father of autism, is honored to sit on the board of this organization. Learn more about them at arkansasautismfoundation.org.