petrostudio was tasked by HPE  to rework their collateral and web guidelines into a thorough, repeatable and usable set of standards for all HPE events, large and small, worldwide.

The largest challenge in creating a set of guidelines to follow is developing a system that is simple, repeatable and easy to explain. The most important task to complete, however, is becoming expert in that same system.

As the first step in this process, petrostudio developed an intuitive, minimal-grid system based on their strong typography, imagery and logo mark. A system was developed to scale the guidelines for any size sign or collateral piece.

From the brand conception to the writing and positioning of the brand, petrostudio has been honored to stand as a guardian of the HPE brand.