Creative direction, graphic design, milestone and attendee experience management, print production and design consultation for HPE Discover 2015, 2016 and 2017 in Las Vegas and London.
petrostudio was tasked by i4D Event Services to aide in the redesign of the event brand for Hewlett Packard Enterprise, once split from HP, Inc. In December, 2015, that brand was first put to the test on a grand level with the first HPE Discover event in London, UK. Working with other agencies such as nofilter creative, Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production, and petrostudio designed and/or managed every piece of printed material for the show, averaging around 3500+ individually-designed pieces.
Working overseas provides specific challenges, but petrostudio, in concert with The ExCeL London and many vendors, was integral to ensuring the success of the event, which won the experiential marketing EX Award in 2016 for Best Single Market Event (B-to_B). Discover returned to London in 2016 and Las Vegas in 2016 and 2017, and petrostudio was thrilled to support both programs again, as well as during the move to Madrid in November, 2017.
In addition, petrostudio has continued to support HPE in a variety of corporate and public events. In 2016 and throughout 2017, petrostudio took over management of Attendee Experience reporting to the overall Program Event Team for HPE events.
Concept renders, creative direction, graphic design, print production management and design consultation for HP Discover 2013 and HP Discover 2012.
petrostudio was tasked by i4D Event Services to help design the HP Discover 2012 and 2013 show experience. Working with other agencies such as Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production.
In addition, rework and reproduction of HP Discover 2012 in Frankfurt, Germany and Barcelona 2013 offered unique challenges in design, production and management.
Web & collateral materials for Off Stage Films.
As an ongoing design partner to Off Stage Films, petrostudio was privileged to be asked to design the website, poster and DVD for “Branches”, a short written by Rick Hansberry and directed by Chris Messineo.