Concept renders, creative direction, graphic design, print production management and design consultation for HP Discover 2013 and HP Discover 2012.
petrostudio was tasked by i4D Event Services to help design the HP Discover 2012 and 2013 show experience. Working with other agencies such as Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production.
In addition, rework and reproduction of HP Discover 2012 in Frankfurt, Germany and Barcelona 2013 offered unique challenges in design, production and management.
Concept renders, graphic design and design consultation for SAPPHIRE NOW.
petrostudio has had the privilege to design SAP’s annual SAPPHIRE event since 2001. In 2012 and 2013, petrostudio was tasked by i4D Event Services and SAP Global Marketing to ease the branding transition to a new design team, acting as brand expert, as well as provide concept renders of the keynote space.
Global Event Guidelines for SAP AG, the worldwide leader in business enterprise software.
petrostudio was tasked by SAP Global Marketing to rework their collateral and web guidelines, developed in late 2010 by Siegel+Gale, into a thorough, repeatable and usable set of standards for all SAP events, large and small, worldwide.
CG renderings for a ballroom stage set for HP, based on plan drawings, photographs of the space and descriptions.
petrostudio was tasked by i4D Event Services to create 3D visualizations of this event space. Though the set was familiar from previous events, how it would work in a “ballroom” hotel space was unknown. These renderings, created from drawings and a single photograph, helped to tell the story.