Creative direction, graphic design, milestone and attendee experience management, print production and design consultation for HPE Discover 2015, 2016 and 2017 in Las Vegas and London.
petrostudio was tasked by i4D Event Services to aide in the redesign of the event brand for Hewlett Packard Enterprise, once split from HP, Inc. In December, 2015, that brand was first put to the test on a grand level with the first HPE Discover event in London, UK. Working with other agencies such as nofilter creative, Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production, and petrostudio designed and/or managed every piece of printed material for the show, averaging around 3500+ individually-designed pieces.
Working overseas provides specific challenges, but petrostudio, in concert with The ExCeL London and many vendors, was integral to ensuring the success of the event, which won the experiential marketing EX Award in 2016 for Best Single Market Event (B-to_B). Discover returned to London in 2016 and Las Vegas in 2016 and 2017, and petrostudio was thrilled to support both programs again, as well as during the move to Madrid in November, 2017.
In addition, petrostudio has continued to support HPE in a variety of corporate and public events. In 2016 and throughout 2017, petrostudio took over management of Attendee Experience reporting to the overall Program Event Team for HPE events.
Concept renders, creative direction, graphic design, print production management and design consultation for HP Discover 2013 and HP Discover 2012.
petrostudio was tasked by i4D Event Services to help design the HP Discover 2012 and 2013 show experience. Working with other agencies such as Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production.
In addition, rework and reproduction of HP Discover 2012 in Frankfurt, Germany and Barcelona 2013 offered unique challenges in design, production and management.
Concept renders, graphic design and design consultation for SAPPHIRE NOW.
petrostudio has had the privilege to design SAP’s annual SAPPHIRE event since 2001. In 2012 and 2013, petrostudio was tasked by i4D Event Services and SAP Global Marketing to ease the branding transition to a new design team, acting as brand expert, as well as provide concept renders of the keynote space.
Global Event Guidelines for SAP AG, the worldwide leader in business enterprise software.
petrostudio was tasked by SAP Global Marketing to rework their collateral and web guidelines, developed in late 2010 by Siegel+Gale, into a thorough, repeatable and usable set of standards for all SAP events, large and small, worldwide.
CG renderings for a ballroom stage set for HP, based on plan drawings, photographs of the space and descriptions.
petrostudio was tasked by i4D Event Services to create 3D visualizations of this event space. Though the set was familiar from previous events, how it would work in a “ballroom” hotel space was unknown. These renderings, created from drawings and a single photograph, helped to tell the story.