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Sony VAIO Privacy Filter

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Video loop for in-store display of Sony VAIO Privacy Filters.

project summary

Originally assigned as a simple rotation of images, click this site petrostudio and 2-Twelve Studio instead concepted and created this 3D video to better explain the benefits of a privacy filter to potential customers.

The initial concept, a series of productivity images displayed on a screen, was never seen as the best way to explain the product. Instead, the concept of a meta computer – a lineart laptop that pulls away from our view and physically explores the concept of a privacy filter – was adopted.

software

Adobe Photoshop
Adobe After Effects
Adobe Illustrator
Maxon Cinema 4D
Apple Final Cut Pro
Luxology modo