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Razer Synapse 2.0 Launch

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At Blizzcon 2011, Razer announces their Synapse 2.0 product, a cloud-based gaming settings network.

project summary

Recommended Site petrostudio and 2-Twelve Studio were called upon to create a launch video for Synapse 2.0, to feature at Blizzcon and on the web. In three weeks’ time, we concepted, designed and built the Synapse 2.0 logo, theme and video loop.

With little time to plan or concept, a rough animatic was created to flesh out the clients ideas. From there, two rounds of rebuilds and iterations were built before a solid two days of rendering to complete the project with hours to spare.

software

Adobe Photoshop
Adobe After Effects
Adobe Illustrator
Maxon Cinema 4D