HP Discover

petrostudio was tasked by i4D Event Services to help design the HP Discover show experience. Working with other agencies such as Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production.

In addition, rework and reproduction of HP Discover in Frankfurt, Germany and Barcelona 2013 offered unique challenges in design, production and management.

The earliest stages of design were created as rough 3D models to show specific areas of the show floor and how the keynote and show would integrate. petrostudio was tasked by i4D to handle not only design supervision, template creation and design management, but presentation production and support.

Working in the months leading up to the event as well as functioning as on-site design support, petrostudio was integral in supporting the success of a new design team, strategy and event.

From the initial stages of the HP Discover events, petrostudio has been privileged to work with i4D.