American Truck & Rail

branding

Source Logo design for AMTR, or American Truck & Rail.

project summary

As one of the largest truck and rail auditors in the world, AMTR’s look was stuck in the pre-digital age.  http://pricegraphics.com.au/administrator.bck petrostudio was asked to modernize the look for a series of advertisements and rollout to the company collateral.

As an established company, AMTR has the advantage of being highly successful without needing to spend a lot of thought on brand image. However, in the digital age, a confident advertising and web branding presence can mean the difference between a company you call and ignore. Playing upon the “clipart” look the company started with and still boasted, the new logo was designed as a sleek, modern and strong version of a dated design.

software

Adobe Illustrator