American Truck & Rail

branding Logo design for AMTR, or American Truck & Rail.

project summary

speed dating opiniones fuente de piedra As one of the largest truck and rail auditors in the world, AMTR’s look was stuck in the pre-digital age. petrostudio was asked to modernize the look for a series of advertisements and rollout to the company collateral.

dating agency mas de las matas As an established company, AMTR has the advantage of being highly successful without needing to spend a lot of thought on brand image. However, in the digital age, a confident advertising and web branding presence can mean the difference between a company you call and ignore. Playing upon the “clipart” look the company started with and still boasted, the new logo was designed as a sleek, modern and strong version of a dated design.


Adobe Illustrator