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HP Discover 2012-2014HP Discover 2012-2014HP Discover 2012-2014HP Discover 2012-2014HP Discover 2012-2014HP Discover 2012-2014

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By petrostudio

On 10, Jun 2013 | No Comments | In | By petrostudio

HP Discover 2012-2014

Concept renders, creative direction, graphic design, print production management and design consultation for HP Discover 2013 and HP Discover 2012.

petrostudio was tasked by i4D Event Services to help design the HP Discover 2012 and 2013 show experience. Working with other agencies such as Siegel+Gale, BBD&O, Sparks and Freeman, i4D was responsible for every aspect of show production.

In addition, rework and reproduction of HP Discover 2012 in Frankfurt, Germany and Barcelona 2013 offered unique challenges in design, production and management.


The earliest stages of design were created as rough 3D models to show specific areas of the show floor and how the keynote and show would integrate. petrostudio was tasked by i4D to handle not only design supervision, template creation and design management, but presentation production and support.

Working in the months leading up to the event as well as functioning as on-site design support, petrostudio was integral in supporting the success of a new design team, strategy and event.

From the initial stages of the HP Discover 2012 and 2013 events, petrostudio has been privileged to work with i4D.


Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Effects
Maxon Cinema 4D
Autodesk 3D Studio Max

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