American Truck & Rail
Logo design for AMTR, or American Truck & Rail.
As one of the largest truck and rail auditors in the world, AMTR’s look was stuck in the pre-digital age. petrostudio was asked to modernize the look for a series of advertisements and rollout to the company collateral.
As an established company, AMTR has the advantage of being highly successful without needing to spend a lot of thought on brand image. However, in the digital age, a confident advertising and web branding presence can mean the difference between a company you call and ignore. Playing upon the “clipart” look the company started with and still boasted, the new logo was designed as a sleek, modern and strong version of a dated design.