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American Truck & Rail

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By petrostudio

On 10, Oct 2013 | No Comments | In | By petrostudio

American Truck & Rail

Logo design for AMTR, or American Truck & Rail.

As one of the largest truck and rail auditors in the world, AMTR’s look was stuck in the pre-digital age. petrostudio was asked to modernize the look for a series of advertisements and rollout to the company collateral.

 

 

Strategies

As an established company, AMTR has the advantage of being highly successful without needing to spend a lot of thought on brand image. However, in the digital age, a confident advertising and web branding presence can mean the difference between a company you call and ignore. Playing upon the “clipart” look the company started with and still boasted, the new logo was designed as a sleek, modern and strong version of a dated design.

Software

Adobe Illustrator

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